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Conception et évaluation d’un nouveau modèle d’indexation de la documentation juridique

Determining the informational, navigational, and transactional intent of Web queries

Type de ressource
Auteurs/contributeurs
Titre
Determining the informational, navigational, and transactional intent of Web queries
Résumé
In this paper, we define and present a comprehensive classification of user intent for Web searching. The classification consists of three hierarchical levels of informational, navigational, and transactional intent. After deriving attributes of each, we then developed a software application that automatically classified queries using a Web search engine log of over a million and a half queries submitted by several hundred thousand users. Our findings show that more than 80% of Web queries are informational in nature, with about 10% each being navigational and transactional. In order to validate the accuracy of our algorithm, we manually coded 400 queries and compared the results from this manual classification to the results determined by the automated method. This comparison showed that the automatic classification has an accuracy of 74%. Of the remaining 25% of the queries, the user intent is vague or multi-faceted, pointing to the need for probabilistic classification. We discuss how search engines can use knowledge of user intent to provide more targeted and relevant results in Web searching.
Publication
Information Processing & Management
Volume
44
Numéro
3
Pages
1251-1266
Date
mai 2008
Abrév. de revue
Information Processing & Management
ISSN
0306-4573
Titre abrégé
Determining the informational, navigational, and transactional intent of Web queries
Consulté le
2016-10-09 08 h 32
Catalogue de bibl.
ScienceDirect
Référence
Jansen, B. J., Booth, D. L. et Spink, A. (2008). Determining the informational, navigational, and transactional intent of Web queries. Information Processing & Management, 44(3), 1251‑1266. https://doi.org/10.1016/j.ipm.2007.07.015
Méthodologie